What does it take to become an SEO reseller? The idea may sound appealing if you have customers who could benefit from applying SEO strategies to improve the search engine ranking of their websites. Some potential SEO resellers hold back, however, as they are unsure that they have the skills and expertise to help their customers with any questions they may have about SEO. So exactly what skills do SEO resellers require?
SEO resellers need access to solid IT skills, either their own or those of someone on their team. If you are providing Internet related services to businesses that could benefit from SEO strategies, you probably already have those skills on hand. IT skills are vital for SEO resellers, because they will need to be able to provide their customers with analytics to demonstrate the benefits that implementing SEO techniques have brought to their websites.
SEO resellers must also get to grips with the basics of SEO, not least because they will need to explain to their customers what SEO is and how it may be beneficial to their businesses. Many businesses have only a limited understanding of SEO and some of your customers may be sceptical of its benefits, especially if they have heard stories of less reputable companies which purport to deliver SEO solutions. If you have a good understanding of the latest developments in the world of SEO, you will be equipped to give your customers a realistic picture of the results they can expect from implementing SEO. SEO is a big subject and it is important to be aware that SEO is still evolving. For this reason, SEO resellers should keep themselves informed of the latest developments in order to provide their customers with up to date advice.
One of your most valuable strengths as an SEO reseller has nothing to do with technical expertise, however. You can add value to the SEO package because you know your customers and understand their specific needs. This places you in a strong position to offer your customers advice on what SEO can do for them.